SOCLENS SAMPLE REPORT — FOR DEMONSTRATION PURPOSES

INSTAGRAM ANALYSIS
COMPREHENSIVE INSTAGRAM ANALYSIS
Social Media
Insights Report
Instagram Performance Deep-Dive · November 2025 – January 2026
SUBJECT
Cassandra Lepore, MS, RD
NICHE
Health & Nutrition
ANALYSIS PERIOD
November 2025 – January 2026
PREPARED BY
SocLens AI Engine
@dietitiancass
Executive Summary
FOLLOWERS
85.2K
+26% (6mo)
ENG. RATE
5.6%
Top 10% in niche
AVG. REACH
192.0K
Per post
IMPRESSIONS
438.0K
90-day period
METRICVALUEBENCHMARKSTATUS
Instagram Followers85.2KAvg: 42K (nutrition niche)↑ Above avg
Engagement Rate5.6%Avg: 2.1% (food/nutrition)↑ Excellent
Follower Growth (6mo)+26%Avg: +8% (same tier)↑ Strong
Avg. Likes per Post4.4KAvg: 1,200 (85K tier)↑ 3.6× avg
Avg. Saves per Post952Avg: 280 (same tier)↑ 3.4× avg
Posting Frequency4–5 posts / weekRec: 3–5×/week✓ On target
Real Follower Score88%Good: >80%✓ Authentic
Profile & Audience Insights
FOLLOWERS
85.2K
+26%
FOLLOWING
834
Ratio: 102:1
TOTAL POSTS
387
4–5 posts / week
ENG. RATE
5.6%
Excellent
ACCOUNT BIO✨ Registered Dietitian | NJ/NYC · Simple & Sustainable Nutrition Tips · Helping you eat well without the overwhelm
📍 NJ / NYC🇺🇸 United States#nutrition#mealprep#healthyeating
Audience Demographics
78%
FEMALE
22%
MALE
Age Distribution
18–2422%
25–3446%
35–4421%
45+11%
Top Locations
New YorkLos AngelesChicago
PEAK POSTING WINDOW
6–9 PM EST
Posts in this window average 34% higher first-hour engagement. Shift all content to this block.
Monthly Follower Growth
+5.1%
Nov 2025
+7.2%
Dec 2025
+8.4%
Jan 2025/26
Growth is accelerating month-over-month. Current trajectory projects ~105K followers by June 2026.
Post Format Performance
FORMATAVG ENG.CONTENT MIX
Reels8.3%42%
Carousels6.4%33%
Static3.9%25%
Insight: Reels drive 2.1× the engagement of static posts. Shifting content mix to 60% Reels could increase average post engagement by ~31%.
Recent Post Analysis (12 posts)
REELJan 24
3 energy-boosting hacks that actually work ⚡
5.8K💬 467🔖 1.3K8.9% ER
REELJan 19
How to actually read a nutrition label 📋
5.5K💬 445🔖 1.2K8.4% ER
REELJan 11
What I eat in a day as a registered dietitian 🍎
6.3K💬 512🔖 1.1K9.3% ER
REELJan 6
3 protein myths debunked by a dietitian 🔬
4.9K💬 387🔖 1.0K7.4% ER
REELDec 28
5 high-protein snacks you didn't know about 🥜
5.1K💬 421🔖 8927.6% ER
CAROUSELJan 21
Easy high-protein dinner ideas (30 min or less) 🍳
4.1K💬 312🔖 9786.4% ER
CAROUSELJan 14
The truth about protein powder: when you actually need it
3.9K💬 298🔖 8125.9% ER
CAROUSELJan 8
My Sunday meal prep routine (under 2 hours) 🥗
4.9K💬 389🔖 1.2K7.7% ER
CAROUSELDec 30
Grocery haul for $80 — this is what I buy every week
3.8K💬 278🔖 8905.8% ER
STATICJan 17
My favorite RD-approved supplements 💊
2.7K💬 209🔖 5343.9% ER
STATICJan 3
Why 'eating less' isn't the answer for sustainable weight loss
2.9K💬 198🔖 5674.3% ER
STATICDec 24
The only 5 foods I always have in my fridge 🥦
2.3K💬 167🔖 4783.5% ER
Top-Performing Content Patterns
🎬
Reels consistently win
All top 5 posts are Reels. Avg 8.3% ER vs. 3.9% for static.
🔬
Myth-busting drives comments
Posts debunking nutrition myths get 42% more comments.
🔖
Carousels get saved most
Meal-prep Carousels average 1,120 saves — 18% above Reels.
🧑‍⚕️
RD authority builds trust
Posts referencing clinical expertise get 28% higher engagement.
Content Pillars & Themes
Content Pillar Distribution
Nutrition Education35%
Myth-busting, food science, label reading
Meal Prep & Recipes30%
Practical how-to, Sunday prep guides
Dietary Guidance20%
Grocery hauls, what-to-eat, food swaps
Lifestyle & BTS15%
WIEIAD, day-in-the-life, personal insights
Engagement by Pillar
Nutrition Education
7.8%
Meal Prep & Recipes
6.4%
Dietary Guidance
5.1%
Lifestyle & BTS
3.2%
Hashtag Strategy Analysis
#nutritionadvice2.1M postsHigh
#registereddieti…890K postsHigh
#mealprep28.4M postsMed
#healthyrecipes45.2M postsMed
#dietitian5.6M postsHigh
#nutritioncoach3.4M postsHigh
HASHTAG INSIGHT
Niche-specific hashtags like #dietitian and #registereddieti deliver 3× better impressions-per-follower than broad tags like #mealprep. Recommend mixing 3 niche + 2 medium + 1 broad per post.
Avg. Engagement by Day
6.2%
Mon
5.4%
Tue
7.1%
Wed
5.8%
Thu
4.9%
Fri
3.8%
Sat
5.2%
Sun
Wednesday is the highest-engagement day. Monday is second best. Avoid Saturday posts.
SocLens Global Score
83out of 100
Excellent
Top 12% of Instagram accounts in the nutrition niche
How we calculate the SocLens Score

The SocLens Score (0–100) is a composite index weighing five performance dimensions: audience growth velocity, engagement quality relative to niche benchmarks, content consistency and posting cadence, topical authority, and brand voice coherence. A score of 80+ represents “Excellent” — the top quartile for accounts in this size tier and niche.
Score Breakdown
Audience Growth
87
Engagement Quality
91
Content Consistency
80
Niche Authority
85
Brand Voice
82
Score vs. Niche Benchmarks
vs. Avg RD Creator
@dietitiancass
Benchmark
vs. Top 25% in niche
@dietitiancass
Benchmark
AI-Powered Recommendations
🤖 SocLens AI Engine — These recommendations are generated by analysing 90 days of publicly visible post performance, engagement patterns, posting cadence, and niche benchmarks. Prioritised by estimated impact on follower growth and engagement rate.
HIGHDouble down on Reels — they drive 2× engagement vs. static
Reels average 8.3% engagement vs. 3.9% for static posts. Increasing Reels frequency from ~2×/week to 4×/week could add an estimated +15–20% to overall monthly reach. Batch-film 4 Reels per session to maintain consistency without burnout.
HIGHLaunch a recurring series: 'Myth-Busting Mondays'
Your top 3 posts all contain myth-busting content (avg 5,980 likes). A branded weekly series locks in the highest-performing format and trains the algorithm to surface your content to new audiences every Monday.
MEDIUMAdd a conversion CTA to every post (email list / coaching inquiry)
With 85K engaged followers and a 5.6% ER, Cassandra has strong monetisation potential. Each post currently ends without a clear next step. Adding a CTA like 'DM me GUIDE to get my free 7-day meal plan' can convert follower attention into leads.
MEDIUMOptimise all posting to the 6–9 PM EST peak window
Posts published outside the peak window (6–9 PM EST) average 22% fewer first-hour engagements. Schedule all content — including Carousels — within this block. Use Instagram Insights to refine to the best 15-minute slot.
LOWTest long-form Carousels (10+ slides) for deep-dive educational content
Carousel save rates average 1,030 per post — nearly 3× higher than static. A 10–12 slide deep-dive (e.g. 'The complete guide to protein intake') serves as evergreen content that compounds saves and shares over weeks.
30-Day Quick-Win Action Checklist
Film 4 Reels in one batch session
Set up 'Myth-Busting Monday' template
Add lead-gen CTA to all captions
Schedule posts to 6–9 PM EST window
Create 1 long-form Carousel (10 slides)
A/B test niche vs. broad hashtag sets
Reply to every comment within 2 hours
Analyse top save-drivers for Q2 planning
REPORT CONCLUSION
Strong momentum.
Ready to accelerate.
@dietitiancass is performing in the top tier of Instagram nutrition creators with a 5.6% engagement rate that is 2.7× the niche average. The account has strong content pillars, a clear authoritative voice, and an audience that is genuinely invested. The primary opportunity is operational: increasing Reels output and adding conversion-focused CTAs can meaningfully accelerate both audience growth and revenue potential over the next 90 days.
85.2K
Instagram followers
5.6%
Engagement rate
83/100
SocLens Score
+26%
6-month growth